Data protection information

Valid from 25.05.2018

1. Name and contact details of the controller and the company data protection officer

This data protection information applies to data processing by:

Kronenstraße 19
42697 Solingen, Deutschland

Telephone: +49 212 881795-60
Telefax: +49 212 881795-80

The company data protection officer at BUTZBACH MARKING GmbH, Arnd Butzbach, can be contacted at the following address:

Arnd Butzbach, Kronenstraße 19, 42697 Solingen

Telephone: +49 212 881795-60
Telefax: +49 212 881795-80

2. Gathering and storage of personal data and the nature and purpose of its processing

When our website is opened, the browser used on your terminal device automatically sends information to our website’s server. This information is saved temporarily in a so-called logfile. The following information is recorded here without your involvement and stored until automated deletion:

  • IP address of the computer making the request
  • Date and time of access
  • Name and URL of the file retrieved
  • Website access was gained from (referrer URL)
  • Browser used and operating system of your computer, alongside the name of your access provider.

These data are used by us for the following purposes:

  • to ensure frictionless connection to our website
  • to ensure ease of use of our website
  • to evaluate system security and stability, and
  • for further administrative purposes.

The legal justification for this data processing is Art. 6 Para. 1 (f) GDPR. Our justified interest results from the data collection purposes listed above. Under no circumstances do we use the data we record to draw conclusions about your person. On top of this, we use cookies and analytics services when you visit our website. For a more detailed explanation of these, see No. 4 and 5 of this data protection declaration.

If you place an order for our goods on our website and conclude a sale contract with us, we will process the data required for the conclusion, execution and completion of such a contract with you, as well as, if need be, for the creation and operation of a customer account. These are generated during the order process and consist of:

  • first name, surname, contact
  • company name
  • billing and delivery address
  • email address
  • telephone number and fax

Further use of these data takes place in the course of communications with you and processing within our customer management system, catalogue mailing and postal advertising.

The legal justification for this data processing is Art. 6 Para. 1.1 (b) and (f) GDPR, i.e. you provide us the data on the basis of a contractual relationship between you and us and for the purpose of our legitimate interest in the use of your data for internal statistical purposes and to track your interest in our products. We also process your data in order to provide you by post with offers oriented by your actual or presumed interests.
We are also obliged, because of legal requirements in the BGB (German Civil Code), to send an order confirmation to your email address. The legal justification for the processing of your email address to this end is Art. 6 Para. 1.1 (c) GDPR.

The data gathered during contractual processes is stored for the duration of the contract or to the expiry of any legal or (potentially) contractually stipulated warranty rights. Further retention obligations may arise from the current commercial and tax law in force.

2.1 Gathering and storage of personal data in a customer account and the nature and purpose of its processing

Creating a customer account is essentially voluntary and allows you the comfort of not having to re-enter any data. If you register on our website and create a customer account, in addition to the data named above, we will process a password you have chosen yourself for goods ordering. Together with your email address, this allows you access to your customer account. These data are encrypted for storage and are used exclusively for goods ordering.
The legal justification for this data processing is Art. 6 Para. 1.1 (b) GDPR.

If you wish to delete your customer account, contact either us or our data protection officer. You can do this at any time. Please take note, however, that this will not bring about the deletion of data already processed during a previous order.
The deletion of your data takes place after the expiry of the obligatory retention periods laid down for us in commercial and tax law.
The legal justification for data processing here is Art. 6 Para. 1 (c) and (f) GDPR, where our legitimate interest is in the processing of your data for the marketing and advertising purposes described in greater detail above, in point 2.

3. Transfer of data

Transfer of your personal data to third parties for anything other than the purposes listed below does not take place. We only transfer your personal data to third parties if:

  • you have given express consent to this as per Art. 6 Para. 1.1 (a) GDPR
  • transfer is necessary as per Art. 6 Para. 1.1 (f) GDPR to establish, exercise or defend legal claims and there exists no reason to assume that you have an overriding interest in the non-transfer of your data
  • in cases where there is a legal obligation to make such a transfer as per Art. 6 Para. 1.1 (c) GDPR
  • and if this is legally permissible and necessary for the performance of contractual obligations with you as per Art. 6 Para. 1.1 (b) GDPR, for example, transfers to shipping providers.

4. Cookies
We use cookies on our site and in our online shop. These are small files created automatically by your browser and stored on your device (laptop, tablet, smartphone or similar) whenever you visit our site. Cookies cause no damage to your device and contain no viruses, Trojans or other malware. In the cookie, information is stored that has been created in relation to the specific terminal device used. This does not mean, however, that we receive direct knowledge of your identity in storing it. The use of cookies, on the one hand, helps to make our provision more user-friendly for you. We use so-called “session cookies” for this, in order to recognise that you have already visited certain pages on our site. These are automatically deleted when you leave the site. Similarly, we use temporary cookies, also to optimise user-friendliness, that are saved on your device for a fixed period. If you re-visit our site to make further use of our services, we can automatically detect that you have visited before and detect the entries and settings made on that occasion, meaning you do not have to enter them again. On the other hand, we also use cookies to record statistics regarding the use of our website and evaluate them for the purpose of optimising our provision to you (see No. 5). These cookies allow us to detect automatically, when you re-visit our site, that you have already visited before. These cookies are automatically deleted after a defined period. The data processed through cookies are required for the given purposes of safeguarding our legitimate interests and those of third parties as per Art. 6 Para. 1.1 (f) GDPR. Most browsers automatically accept cookies. However, you are able to configure your browser to ensure no cookies are stored on your computer or that notification is given every time a new cookie is placed. Complete deactivation of cookies can, however, prevent you from making use of all the functions of our website.

5. Newsletter, catalogue mailings, postal advertising

You can receive our catalogue by following the link to our homepage we sent you or directly downloading it from our homepage. The data transferred from you during this will only be processed for the execution of the download and will then be automatically deleted.
If you told your address to us as part of an order or expressly asked to be sent the catalogue in a written or telephone communication, we will send you the catalogue by post.
We will also send you current offers by post in the form of flyers.
In diesen und in allen anderen Fällen verarbeiten und nutzen wir Ihre Daten wie Namen und Adresse gemäß Art. 6 Abs. 1 lit. a, b und f der DSGVO. Unrichtige Daten oder unzustellbare Adressen löschen wir umgehend, nachdem wir davon Kenntnis erlangt haben.
In these and all other cases, our processing of your data such as names and addresses takes place on the basis of Art. 6 Para. 1 (a), (b) and (f) of the GDPR. Incorrect data or undeliverable addresses will be deleted promptly once we discover them.

6. Rights of the data subject

You have the right:

  • as per Art. 15 GDPR, to demand information on the personal data we process. In particular, you are able to receive information about the purposes of the processing; the categories of personal data concerned; the categories of recipient to whom the personal data have been or will be disclosed; the envisaged period of storage; the existence of the right to rectification, erasure or restriction of processing of personal data or to object to such processing; the existence of the right to lodge a complaint with a supervisory authority; where the personal data are not collected from the data subject, any available information as to their source; and the existence of automated decision-making, including profiling, and meaningful information about its details
  • as per Art. 16 GDPR, to rectification of incorrect data or to complete incomplete personal data stored by us
  • as per Art. 17 GDPR, to demand erasure of your personal data stored by us, as long as the processing is not required to exercise the right to free expression and information, to comply with a legal obligation or for reasons of public interest
  • as per Art. 18 GDPR, to demand restriction of processing of your personal data if you contest their accuracy, if processing is unlawful, if you do not wish them to be deleted, or we no longer have need of them but you require them for the establishment, exercise or defence of legal claims, or you have objected as per Art. 21 GDPR to their processing
  • as per Art. 20 GDPR, to receive the personal data that you have provided us in a structured, current and machine-readable format or to demand their transfer to another controller
  • as per Art. 7 § 3 GDPR, to withdraw consent once given at any time this has the result that we will no longer carry out data processing in the future that was legally justified on the basis of this consent; and
  • as per Art. 77 GDPR, to object to a regulatory authority. As a rule, you have recourse to the regulatory authority in your ordinary place of abode or work, or our company headquarters

7. 7. Right to object

If your data are processed based on legitimate interests as per Art. 6 Para. 1.1 (b), (f) GDPR, you have the right as per Art. 21 GDPR to object to the processing of your personal data as long as you give reasons relating to your particular situation, or if your objection is against direct advertising. In the latter case, you have a general right to object that will be implemented by us without the need to name a particular situation. If you wish to make use of your right to object, all you need to do is send an email to

8. Data security

Within website and shop visits, we use the widespread SSL process (Secure Socket Layer) in connection with the highest level of encryption that your browser supports. As a rule, this is 256-bit encryption. If your browser does not support 256-bit encryption, we will instead have recourse to 128-bit v3 technology. You can recognise whether a site within our internet presence is encrypted by the key or lock symbol being shown in the lower status bar of your browser. In addition, we make use of suitable technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction and unauthorised access by third parties. Our security measures are constantly being improved to match technological developments.

9. Currency of and alterations to this data protection declaration

This data protection declaration is up to date as of April 2020. The further development of our website and provision made through it, as well as changes to legal or official requirements, can make it necessary to alter this data protection declaration. The current data protection declaration in each case can be downloaded and printed by you from our website at any time, at